DuPont Fluoropolymer Solutions and Old Toledo Launch TeflonTM Brand Apparel Line of Clothing

Built-in Technology Creates Molecular Shield around Fibers

 

WILMINGTON, Del., Nov. 3, 2014 – DuPont Fluoropolymer Solutions and Old Toledo Brands have launched DuPontTM TeflonTM brand apparel, a new line of clothing which extends the Teflon® brand beyond an ingredient textile finish. The lifestyle line of apparel is designed and manufactured by Old Toledo Brands for people who want to be able to live, work and play.

The TeflonTM brand apparel collection includes pants, shirts, fleece and jackets. The new menswear collection of TeflonTM brand apparel will be launched on Amazon.com and sold by other retailers. There are plans to expand into other categories including uniforms, women’s and kids’ apparel, and home textile products.

“TeflonTM brand apparel has a built-in technology that creates a molecular shield around the fibers,” said Marc Kaufman, chief executive officer of Old Toledo Brands. “This provides an invisible force field for the fabric to protect against spills, dirt and stains.”

The Teflon® brand has been in the textile market since the early 1960s, communicating the benefit of repellency and ease of care. Although the Teflon® brand has been around many years, it continues to be a highly regarded and recognized brand at the consumer level and to ensure the brand presence in this market. DuPont believes that a clothing line carrying the Teflon® brand would be a new compelling story to tell. In fact, recent consumer research indicates that more than 75 percent of shoppers found the TeflonTM brand apparel concept appealing and were willing to pay more for these garments.

“We are excited to launch this new collection of TeflonTM brand apparel and to be working with Old Toledo Brands, our exclusive TeflonTM brand apparel licensee,” said Ella Rabil, Teflon® brand licensing manager. “This line will provide consumers with easy-to-care for clothing that does not compromise the look, color or breathability of the fabric and meets the Teflon® brand promise.

Old Toledo Brands, Inc. manufactures quality workwear for private label customers that include Sears Craftsman, Blains Farm & Fleet and Mills Fleet Farm. For more information on TeflonTM brand apparel contact Old Toledo Brands at info@oldtoledobrands.com or call 212-221-9800. For more information on other Teflon® brand licensing opportunities, visit www.teflon.com/licensing.

 

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.